Leslie Alore and her team at Ivanti are in the throes of deploying a Global Demand Center of Excellence and shifting away from Field Marketing to Growth Marketing. This means new data models, evolved organizational structure, a revitalized tech stack and lots of change management discussions.
Join us for this session to get a ring-side seat to hear options, debate the best path forward and learn about Ivanti’s journey so far. Bring your questions and ideas to join the live conversation and compare your strategy and path for precision demand marketing at scale. Leslie and Scott Vaughan, Chief Growth Officer at Integrate, will discuss how to:
- Assess business and market and team readiness for a new way to meet ever-increasing targets;
- Identify the right demand strategy for the business — marketing-driven (leads) to sales-driven (target account lists) to buyer-driven (buyers and accounts in motion);
- Scope the effort to change, including business case and risk analysis; and
- Deploy change management inside and across your organization.