Campaign Optimization Series

How To Evolve Your B2B Go-to-Market Strategy With Account-Based Experiences

Account-Based Experiences (ABX) has become the modern approach by leaders, and its rooted in an intense focus on the customer at every stage of the buying cycle, using intelligent insights to know when and how to engage, and what to say to each account.

During this session, join Tenessa Lochner, Director of Enterprise Marketing & ABM at Demandbase, to learn how companies are evolving their go-to-market to align with the buyer experience at every stage of the journey, including:

  • Site customization;
  • Forms enrichment; and
  • Personalization approaches to create unique experiences for customers and prospects.

Featuring

Tenessa Lochner Headshot

Tenessa Lochner

Director of Enterprise Marketing and ABX

Demandbase

Andrew Gaffney

Andrew Gaffney

Editorial Director

Demand Gen Report

© 2021 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626

Presented by

Sign Up

Sign up for the full event and add this session to your agenda. As new sessions are added, we will notify you via email.

By clicking the button above, you agree to allow us to share your information with the speakers and partners of this event. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Sign Up

Instantly sign up for the full event and add this session to your agenda by clicking the button below.

Your email:

By clicking the button above, you agree to allow us to share your information with the speakers and partners of this event. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Add To Calendar

It appears that you’re already registered for #COS21. Add this session to your calendar using the links below.

© 2021 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626

Follow Us On

Ⓒ 2022 Emerald X, LLC. All rights reserved.