According to a study by Lead Connect, 81% of today’s buyers will not fill out your form. Not only that, but if you respond to a lead within 5 minutes, you’ll increase your conversion rate by 10x.
In this session led by Drift’s Sr. Director of Demand Generation Charm Bianchini, you’ll learn how to apply conversational marketing techniques to marketing campaigns to improve the customer experience as well as increase program performance.
Join us to discover how to:
- Create authentic experiences for your buyers;
- Leverage conversational marketing throughout all stages of the funnel; and
- Shorten your path to marketing generated pipeline.