Whether live events are virtual, in-person or hybrid, they contain thousands of personal and intentional touchpoints with your brand, enabling audiences to leave incredibly detailed impressions of their interests and level of engagement. As this level of insight on any other marketing channel would be seized in an instant, why has live event data been neglected and static in so many organizations?
With more marketers supporting the live events channel than ever before and skillsets evolving to capitalize on the opportunities presented, now is the time to activate and accelerate the data you’re capturing by way of seamless and easy integrations into your existing tech stack.
In this webinar, you’ll learn:
- The power of integrating event data directly into your martech stack without the need for spreadsheets;
- How to get started with event or engagement scoring (it doesn’t have to be fancy!); and
- Tips for collaborating with sales to discover relevant information to highlight in event leads.