Rethinking Optimization: 3 Quick Cross-Channel Tweaks to Level-Up Your ABM Now

  • May 10
  • On-Demand

We’re all looking for that one, silver-bullet tweak that can take our ABM from zero to sixty in twenty seconds. Don’t worry; there are a few of them out there (and we won’t skimp on them during this session).

These small optimizations won’t truly make a difference if you don’t first optimize who you’re reaching, where you’re reaching them, and how you’re showing that reach. Those tweaks need to be a combination of short-term and long-lasting. That’s why we’re rethinking optimization in this session: It has to be more than just in one-off campaigns — it has to run across audiences and measurement, too.

In this session, join RollWorks’ Head of Content, Caroline Van Dyke, to get the scoop on:

  • How to optimize your target account list into sub-segments that drive specific, one-size-fits-you outcomes;
  • A handful of “quick tweaks” across channels like email, display and E-gifting that fulfill every budget optimizer’s dream; and
  • Which metrics matter (for you), when — and how to optimize your dashboard to become boardroom ready.

Featuring

Caroline Van Dyke

Caroline Van Dyke

Head of Content

RollWorks

Klaudia Tirico

Klaudia Tirico

Editor

Demand Gen Report

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© 2021 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626