In a digital-first world, this webinar will explore how best-in-class B2B revenue teams are mitigating the impact of bad data on their ability to reach and engage with their audience. Revenue teams must be able to capitalize on every opportunity they have to create exceptional customer experiences.
Join Kate Adams, SVP Marketing at Validity, and Olivia Hinkle, Sr. Product Marketing Manager at Validity, as they lay out the customer journey — from intent to advocacy — and explore the trends, tactics and actionable insights that leading B2B organizations around the world are leveraging at each stage of the funnel. The goal is to create frictionless experiences that surprise and delight your customer at every stage of the funnel, and by the conclusion of this webinar you’ll walk away with tactics that accelerate net-new business growth and maximize customer lifetime value.
Join us to learn:
- Many of the root causes for bad data that is fueling your marketing campaigns today;
- How to address and repair the bad sources of data in your database; and
- 5 tactical plays you can run as part of your account-based marketing strategy to create frictionless customer experiences across your entire marketing and sales funnel.