The New Marketing Imperative: Audience-First & Experience-Driven

  • May 13
  • 12:00 pm ET

The B2B buyers’ journey has become more complex with the rise in channels, size of the buying committees and length of decision-making times. Buyers are self-sufficient and eager to engage within the right context. Marketers must re-shift their mindset to focus on audience needs for content and engagement opportunities, then realign internally on how to act on these buying signals.

During this session, you will:

  • Learn about what’s next for the buyer’s journey and where B2B engagement is headed in 2021;
  • Understand the key components of marketing programs and tactics; and
  • Gain insight into key buying trends and audience engagement during digital experiences.

Featuring

Cheri Keith

Cheri Keith

Head of Strategy

ON24

Klaudia Tirico

Klaudia Tirico

Editor

Demand Gen Report

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© 2021 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626