Do you know what the buyer brain is doing when it makes a purchase decision? It probably isn’t what you think. But understanding how to blend neuroscience, content and sales is the key to getting clear on who you’re talking to and how they make purchase decisions.
In this session, Kenda MacDonald, best-selling author of “Hack the Buyer Brain,” will help your sales and marketing teams to:
- Understand how the brain works when making a purchase decision;
- Know what content works (and when to use it) to create a better pipeline; and
- Create the perfect automation journey.
If you’re struggling with conversion rates and long sales cycles, this session is for you.