3 Steps To Smarter Multichannel Campaigns

It’s time to stop random acts of marketing campaigns. Conflicting and irrelevant messages across channels are the bane of successful marketing campaigns. This is a real problem in B2B and the only way we can get better is by getting smarter.

This session will walk through a campaign formula used by Demandbase with proven results:

  1. Plan with account intelligence: Segment accounts and people with first- and third-party data: Intent, tiers, people dimensions.
  2. Integrate channels: Maximize results by increasing the number of channels used in your campaign and aligning messaging across them all → email, webinar, webchat, direct mail, advertising, social, landing pages. (One unified message across all channels helps with activation).
  3. Align and enable sales: Enable your SDRs and sellers; take it up a notch by adding a Blitz to your campaign. (Focused sales effort to get meetings aligned to campaigns.)

Featuring

moira.jpeg

Moira van den Akker

Senior Manager, Demand Generation

Demandbase

Andrew

Andrew Gaffney

Editorial Director

Demand Gen Report

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© 2022 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626