Are you investing in direct mail, corporate gifting, virtual or in-person events? Although these channels are just as critical in catching a prospect’s attention as digital, it can be difficult to track and measure their success.
This session will walk you through the five KPIs you need to be tracking and showing to your CMO to prove the ROI of your offline marketing investments. Postal’s VP of Marketing, Lauren Alt-Kishpaugh, will cover how to measure offline marketing through every stage of your funnel, from lead generation, to ABM, to deal acceleration.
Key takeaways include:
- How to track and prioritize five KPIs for the offline channel;
- Real-life examples of these KPIs in action within Postal’s marketing campaigns; and
- How to gain actionable insights and adjust your offline strategy.