It’s no secret that account-based marketing (ABM) provides revenue teams with a proven, scalable way to win new accounts and upsell to existing customers — all while squeezing the most out of your resources.
But simply switching to ABM is not enough to turn promising accounts into delighted, long-term customers.
To plan and execute a winning strategy, start with four essential questions:
- What accounts should we set our sights on?
- Who should we target on the accounts’ buying teams?
- How should we segment and tier accounts?
- What channels — from email to live events — will get the best results?
Get answers to these and all your ABM questions during this webinar, as senior demand gen experts share proven ABM tactics to help your go-to-market teams identify and convert the most valuable accounts. You’ll learn how to:
- Build launch and manage winning digital marketing campaigns across multiple channels;
- Map your accounts’ customer journeys (and why it matters);
- Use intent data to ensure you make contact at the perfect time; and
- Personalize and automate your outreach without annoying potential buyers.