Get The Experts’ Takes On ABM For Real Revenue Returns

It’s no secret that account-based marketing (ABM) provides revenue teams with a proven, scalable way to win new accounts and upsell to existing customers — all while squeezing the most out of your resources.

But simply switching to ABM is not enough to turn promising accounts into delighted, long-term customers.

To plan and execute a winning strategy, start with four essential questions:

  • What accounts should we set our sights on?
  • Who should we target on the accounts’ buying teams?
  • How should we segment and tier accounts?
  • What channels — from email to live events — will get the best results?

Get answers to these and all your ABM questions during this webinar, as senior demand gen experts share proven ABM tactics to help your go-to-market teams identify and convert the most valuable accounts. You’ll learn how to:

  • Build launch and manage winning digital marketing campaigns across multiple channels;
  • Map your accounts’ customer journeys (and why it matters);
  • Use intent data to ensure you make contact at the perfect time; and
  • Personalize and automate your outreach without annoying potential buyers.

Featuring

Hussam-AlMukhtar-LI-formatted

Hussam AlMukhtar

Senior Director, Strategic Growth & Partner Marketing

ZoomInfo

Mitchel Hanson LI-formatted

Mitchell Hanson

Director of Demand Generation

ZoomInfo

lauren mchugh formatted

Lauren McHugh

Senior Product Marketing Manager

ZoomInfo

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© 2022 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626