We’ve become so focused on marketing metrics that we sometimes lose sight that great campaigns should make our buyers and customers feel a certain way about our brand. This session will uncover clever ways to use branded gifting to drive engagement through the power of human emotion.
Through a real campaign story, we’ll cover:
- Why human connection is so important in marketing right now;
- How to use custom branded gifts to drive stronger retention; and
- How this strategy also applies to recruiting, partner engagement and content marketing.