Going Beyond Personalization: How To Make Your Marketing Human

We’ve become so focused on marketing metrics that we sometimes lose sight that great campaigns should make our buyers and customers feel a certain way about our brand. This session will uncover clever ways to use branded gifting to drive engagement through the power of human emotion.

Through a real campaign story, we’ll cover:

  • Why human connection is so important in marketing right now;
  • How to use custom branded gifts to drive stronger retention; and
  • How this strategy also applies to recruiting, partner engagement and content marketing.

Featuring

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Cathy Colliver

Marketing Director

Test Double

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Ryan Campion

Head of Marketing

Printfection

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Kelly Lindenau

Managing Editor

Demand Gen Report

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© 2022 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626