How To Take Your Campaign Measurement From Messy To Meaningful

The data in your marketing reports is your key to unlocking insights about campaign performance, buyer behavior and pipeline acceleration. But marketing reports are only useful when they’re built accurately and consistently. And while it’s sometimes easy for one person to create a consistent report, it’s not so simple when you have so many people collaborating across demand gen, content, brand, creative and operations — not to mention across multiple campaigns, too. 

It’s easy for campaign reporting to get out of hand. That’s why we’re here to help. Join us for this session to learn:

  • Ways to improve your campaign measurement to track results and influence across all buying stages and channels;
  • How we measure the success of a Drift campaign;
  • How to set realistic goals and create accountability between your revenue teams.

Featuring

ottavio formatted

Ottavio Dattolo

Integrated Marketing Manager

Drift

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Monique Lemieux

Senior Marketing Operations Manager

Drift

Klaudia Tirico

Klaudia Tirico

Editor

Demand Gen Report

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© 2022 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626