How To Take Your Campaign Measurement From Messy To Meaningful

The data in your marketing reports is your key to unlocking insights about campaign performance, buyer behavior and pipeline acceleration. But marketing reports are only useful when they’re built accurately and consistently. And while it’s sometimes easy for one person to create a consistent report, it’s not so simple when you have so many people collaborating across demand gen, content, brand, creative and operations — not to mention across multiple campaigns, too. 

It’s easy for campaign reporting to get out of hand. That’s why we’re here to help. Join us for this session to learn:

  • Ways to improve your campaign measurement to track results and influence across all buying stages and channels;
  • How we measure the success of a Drift campaign;
  • How to set realistic goals and create accountability between your revenue teams.

Featuring

Ottavio Headshot

Ottavio Dattolo

Integrated Marketing Manager

Drift

monique formatted

Monique Lemieux

Senior Marketing Operations Manager

Drift

Klaudia Tirico

Klaudia Tirico

Editor

Demand Gen Report

© 2022 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626

Presented by

Access Now

Sign up to access the full event on-demand!

By clicking the button above, you agree to allow us to share your information with the speakers and partners of this event. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access Now

Sign up to access the full event on-demand!

Your email:

By clicking the button above, you agree to allow us to share your information with the speakers and partners of this event. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Add To Calendar

It appears that you’re already registered for #COSeries. Add this session to your calendar using the links below.

© 2022 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626

Follow Us On

Ⓒ 2022 Emerald X, LLC. All rights reserved.