The data in your marketing reports is your key to unlocking insights about campaign performance, buyer behavior and pipeline acceleration. But marketing reports are only useful when they’re built accurately and consistently. And while it’s sometimes easy for one person to create a consistent report, it’s not so simple when you have so many people collaborating across demand gen, content, brand, creative and operations — not to mention across multiple campaigns, too.
It’s easy for campaign reporting to get out of hand. That’s why we’re here to help. Join us for this session to learn:
- Ways to improve your campaign measurement to track results and influence across all buying stages and channels;
- How we measure the success of a Drift campaign;
- How to set realistic goals and create accountability between your revenue teams.