Leveraging Real Intent Data & An Always-On Strategy To Convert More In-Market Accounts

According to LinkedIn B2B Institute, only 5% of B2B companies are in-market at any given time. Without the right data that provides visibility into active demand in your market, combined with the ability to move quickly, you will miss opportunities to engage. And considering that the average B2B tech company changes providers only every five years, missing this window could have significant impact on your pipeline.

Join us for this live webinar to learn how to build and execute always-on programs, leveraging real purchase intent data to take advantage of the small window that you have to find and engage and convert more key accounts as they come into the market.

David Pitta, CMO of BrightTALK, and Garrett Mann, Sr. Director of Communications for TechTarget, will discuss:

  • How to engage a larger portion of your total addressable market;
  • How to identify and reach in-market accounts earlier;
  • How the right data combined with winning marketing and sales strategies will convert more active demand and maximize your pipeline.

Featuring

david pitta formatted

David Pitta

Chief Marketing Officer

BrightTALK

garrett mann formatted

Garrett Mann

Sr. Director of Communications

TechTarget

Kelly-formatted-white

Kelly Lindenau

Managing Editor

Demand Gen Report

© 2022 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626

Presented by

Access Now

Sign up to access the full event on-demand!

By clicking the button above, you agree to allow us to share your information with the speakers and partners of this event. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access Now

Sign up to access the full event on-demand!

Your email:

By clicking the button above, you agree to allow us to share your information with the speakers and partners of this event. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Add To Calendar

It appears that you’re already registered for #COSeries. Add this session to your calendar using the links below.

© 2022 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626