According to LinkedIn B2B Institute, only 5% of B2B companies are in-market at any given time. Without the right data that provides visibility into active demand in your market, combined with the ability to move quickly, you will miss opportunities to engage. And considering that the average B2B tech company changes providers only every five years, missing this window could have significant impact on your pipeline.
Join us for this live webinar to learn how to build and execute always-on programs, leveraging real purchase intent data to take advantage of the small window that you have to find and engage and convert more key accounts as they come into the market.
David Pitta, CMO of BrightTALK, and Garrett Mann, Sr. Director of Communications for TechTarget, will discuss:
- How to engage a larger portion of your total addressable market;
- How to identify and reach in-market accounts earlier;
- How the right data combined with winning marketing and sales strategies will convert more active demand and maximize your pipeline.