There’s no denying that the digital landscape is crowded. To make an impact, you need to deliver your message directly to the accounts most likely to convert, and with content that is sure to stand out from the noisy crowd.
Video has proven to be a key content format to engage audiences in a world full of long PDF white papers and during this session, Vidyard’s Manager of Commercial Marketing Jesse Walsh will share actionable tips on how the company specifically used video to develop and launch ABM programs that drove real results.
Join Jesse to learn:
- How to equip your team to utilize video on an account level;
- Where and when to use video for maximum impact; and
- Key lessons learned and how to avoid launch fails.