The 5 (Real) Pillars Of Marketing & Sales Alignment

Did you know ABM has helped 70% of B2B marketers align marketing and sales efforts to close business more efficiently? At RollWorks, marketing and sales alignment is core to who we are and how we operate, both as a company and as an ABM platform. But for us, alignment didn’t happen overnight; we had to start by embracing the natural overlap of our two teams and we learned a lot along the way.

To hear more about our approach and learn how you can make the partnership between your own sales and marketing teams sing, join RollWorks’ Senior Directors of Demand Generation and SDRs in a lively Q&A exploring the five pillars of marketing and sales alignment (process and accountability are key) that help their teams work together in lockstep. It’s sure to be a don’t-miss session that will help ensure your own marketing and sales functions are working efficiently and effectively together to drive business results in 2022.

You’ll walk away with:

  • Clarity on the five pillars and why they matter;
  • The core characteristics of “best-in-class” partnerships between marketing and sales teams, and how to evolve your relationships from good to great; and
  • Scalable strategies to ensure collaboration between teams — no matter how large.

Featuring

jodi cerretani formatted

Jodi Cerretani

Sr. Director of Demand Generation

RollWorks

danilo nikolich formatted

Danilo Nikolich

Sr. Director of Sales Development

RollWorks

Klaudia

Kelly Lindenau

Editor

Demand Gen Report

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