The Crawl, Walk, Run Approach To A Multichannel ABM Program

On average, your prospects are active on three to four devices and 72% of your prospects want to connect with your brand on multiple channels. Not only that, but companies also cited seeing a 37% increase in response when using a multichannel campaign compared to a single campaign. Do we have your attention about multichannel yet?

In this session, Terminus Strategy Consultant Ali Smith will detail a crawl, walk, run approach to building out a multichannel ABM program. Join this session to learn:

  • How to identify the best channels of engagement based on your goals;
  • Best practices for deploying programs across various channels to meet your prospects where they are; and
  • Plays to help you plan for each path to value.

Featuring

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Ali Smith

Strategy Consultant

Terminus

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Kelly Lindenau

Managing Editor

Demand Gen Report

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© 2022 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626