On average, your prospects are active on three to four devices and 72% of your prospects want to connect with your brand on multiple channels. Not only that, but companies also cited seeing a 37% increase in response when using a multichannel campaign compared to a single campaign. Do we have your attention about multichannel yet?
In this session, Terminus Strategy Consultant Ali Smith will detail a crawl, walk, run approach to building out a multichannel ABM program. Join this session to learn:
- How to identify the best channels of engagement based on your goals;
- Best practices for deploying programs across various channels to meet your prospects where they are; and
- Plays to help you plan for each path to value.
