If you’re looking for some fresh ABM research, you’ve come to the right place. During the Campaign Optimization Series, a panel of experts analyzed new ABM data to get a better idea of and explore the key issues and challenges marketers are facing today.
Key findings of the research included that:
- 71% of respondents have implemented ABM;
- 78% are doing some kind of key account selection or predictive targeting;
- 52% prefer a blended approach to ABM execution using external and internal resources; and
- 50% indicated getting content created in a timely manner was their biggest challenge.