The Top-3 Rules Of B2B Marketing In A Digital-First & Hybrid-Everything World

If you’re looking for some fresh ABM research, you’ve come to the right place. During the Campaign Optimization Series, a panel of experts analyzed new ABM data to get a better idea of and explore the key issues and challenges marketers are facing today.

Key findings of the research included that:

  • 71% of respondents have implemented ABM;
  • 78% are doing some kind of key account selection or predictive targeting;
  • 52% prefer a blended approach to ABM execution using external and internal resources; and
  • 50% indicated getting content created in a timely manner was their biggest challenge.

Featuring

jake eisbart formatted

Jake Eisbart

NA Channel Engagement Manager

SAP

henry bruckstein formatted

Henry Bruckstein

President/Founder

Campaign Stars Inc.

marlowe formatted

Marlowe Fenne

Account-Based Marketing Director

Abnormal Security

MODERATORS

xenny formatted

Xenny Kademoglou

Senior Agency Account Manager

Folloze

Sal LoSauro

Sal LoSauro

Publisher

Demand Gen Report

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© 2022 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626