As marketers, we are always on the hunt for new ways to foolproof our marketing programs. But while we spend time trend chasing and second guessing, everything we need to succeed is right under our noses. The secret is first-party data.
Join us for “Unlocking First-Party Data For Foolproof Marketing Programs,” where you’ll learn how to set up the appropriate sensors inside every marketing experience you deliver to generate and action the data you need to optimize your programs and prioritize the right account at the right time.
Key takeaways include:
- The sensors and signals to incorporate into your digital experience strategy;
- How to collect and act on first-party data to prioritize accounts and contacts; and
- Rethink your approach to acting on first-party data.