What type of content creates the most top-of-funnel engagement and opportunity pipeline? Results from a new field trial by Corporate Visions and B2B DecisionLabs might surprise you.
Most sellers and marketers (83%) believe it’s important that digital content be more interactive to provide self-service buyer enablement. The idea is that interactive tools like calculators or assessments foster more meaningful, self-directed experiences that will motivate more prospects to buy.
But does that belief hold true? Turns out, changing just one variable in a campaign — an interactive vs. static content asset — changes the entire outcome.
Find out which content wins in this webinar with Tim Riesterer, Chief Strategy Officer at Corporate Visions. Based on field trial data, you’ll discover:
- How different types of content assets affect your prospects’ motivation to act — from engagement to pipeline;
- How the psychology of early-stage “hand-raisers” determines which assets get them to respond or take your call; and
- How to most effectively “re-ignite” your dormant leads to generate more opportunities and maximize the return on your demand gen efforts.