What Kind Of Content Creates More Opportunities?

What type of content creates the most top-of-funnel engagement and opportunity pipeline? Results from a new field trial by Corporate Visions and B2B DecisionLabs might surprise you.

Most sellers and marketers (83%) believe it’s important that digital content be more interactive to provide self-service buyer enablement. The idea is that interactive tools like calculators or assessments foster more meaningful, self-directed experiences that will motivate more prospects to buy.

But does that belief hold true? Turns out, changing just one variable in a campaign — an interactive vs. static content asset — changes the entire outcome.

Find out which content wins in this webinar with Tim Riesterer, Chief Strategy Officer at Corporate Visions. Based on field trial data, you’ll discover:

  • How different types of content assets affect your prospects’ motivation to act — from engagement to pipeline;
  • How the psychology of early-stage “hand-raisers” determines which assets get them to respond or take your call; and
  • How to most effectively “re-ignite” your dormant leads to generate more opportunities and maximize the return on your demand gen efforts.

Featuring

time riesterer formatted

Tim Riesterer

Chief Strategy Officer

Corporate Visions

Andrew

Andrew Gaffney

President

Demand Gen Report

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© 2022 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626