3 Ways To Level Up Your Events Program In 2023

Over the past three years, the events world has been rocked to its core. We’ve constantly had to pivot on the fly and reevaluate what’s working and what’s not, as well as predict what may work.

So, three years later, what have we learned from the chaos? And how can we use these learnings to emerge stronger than ever?

Join Drift’s Demand Generation Manager, Ottavio Dattolo, and Event Marketing Manager, Sara Lieber, as they share their key learnings from producing Drift’s award-winning virtual event The Go-To-Market Lab. Then, hear how they used those learnings to optimize their strategy for The Go-To-Market Lab: Chain Reaction.

You’ll learn:

  • How to leverage data insights to target and engage specific audiences for your event;
  • Tips on how to create a virtual experience that beats Zoom fatigue; and
  • How to enable your sales teams to leverage events in both pre-sales and post-sales conversations.

Speakers

Ottavio Headshot

Ottavio Dattolo

Demand Generation Manager

Drift

Sara Lieber Headshot

Sara Lieber

Event Marketing Manager

Drift

Klaudia Tirico Headshot

Klaudia Tirico

Editor

Demand Gen Report

© 2023 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626

Sponsored by

ACCESS NOW

Sign up to access the full event on-demand!
By clicking the button below, you agree to allow us to share your information with the speakers, sponsors and partners of this event. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

ACCESS NOW

Sign up to access the full event on-demand!
Your email:
By clicking the button below, you agree to allow us to share your information with the speakers, sponsors and partners of this event. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Registration Confirmed

Thank you for registering for the 2023 Campaign Optimization Series. Add this session to your calendar below.

© 2023 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626