Hacking The New Buyers’ Journey With Mid- & Late-Stage Content

The linear buyers’ journey is dead, but humans still need to go through the steps of discovering a problem exists, learning about potential solutions and selecting the solution that works best for them. So how can marketers address these fundamental needs in a world where information overload means messaging can easily get lost and buyers may happen upon the wrong content at the wrong time? Robust, targeted middle and late-stage content – something most marketers struggle to produce – is key.

In this discussion, we’ll talk through these challenges, focusing on getting the right vehicles into the right channels with audience-focused middle- and late-stage content. With solutions based in psychology as well as content strategy, you’ll walk away with a better understanding of:

  • What exactly constitutes middle-stage content and how it differs from late-stage;
  • How to overcome the pressure from certain stakeholders to sell their solutions; and
  • The best content formats for middle and late stages (with examples).

Speakers

Alexis Carroll Headshot

Alexis Carroll

Sr. Content Strategist

Content4Demand

Klaudia Tirico Headshot

Klaudia Tirico

Editor

Demand Gen Report

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© 2023 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626