Events are a critical component of your ABM strategy. Not only are they the best channel at building deep engagement and connections, but they are FULL of actionable, first-party data for each attendee — data that you can use to drive hyper-personalized experiences across your buyer and customer journeys.
So what happens when you strategically add event data into your ABM program? You unlock a goldmine.
Join this session with Cvent’s VP of Demand Generation, Myllisa Patterson, and VP of Sales, Alex Rolfe, to learn how to:
- Design unique event and attendee experiences with ABM in mind;
- Align your sales team with your events and ABM strategy;
- Integrate event data into your existing martech; and
- Activate event data for more personalization and more business.