Maximize Your ABM Strategy With Event Data

Events are a critical component of your ABM strategy. Not only are they the best channel at building deep engagement and connections, but they are FULL of actionable, first-party data for each attendee — data that you can use to drive hyper-personalized experiences across your buyer and customer journeys.

So what happens when you strategically add event data into your ABM program? You unlock a goldmine.

Join this session with Cvent’s VP of Demand Generation, Myllisa Patterson, and VP of Sales, Alex Rolfe, to learn how to:

  • Design unique event and attendee experiences with ABM in mind;
  • Align your sales team with your events and ABM strategy;
  • Integrate event data into your existing martech; and
  • Activate event data for more personalization and more business.

Speakers

Myllisa Patterson headshot

Myllisa Patterson

Vice President, Demand Generation

Cvent

Alex Rolfe Headshot

Alex Rolfe

Vice President of Sales

Cvent

Kelly Lindenau Headshot

Kelly Lindenau

Senior Managing Editor

Demand Gen Report

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© 2023 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626