Nothing Works Anymore: Why B2B Needs A New Playbook

Are you feeling like your marketing has become less effective? Like your digital, content and email campaigns are not creating the same amount of pipeline as they have in the past? The marketing playbooks we’ve used for years just aren’t working. Buyers are numb to our traditional tactics.

In this session, Jon Miller, CMO of Demandbase and former cofounder of Marketo and CEO at Engagio, will share his new playbook filled with account-based techniques that are working today, including conditioning the market to your solution and engaging the right accounts at the right time with the right plays. And he’ll make you groan with some bad dad jokes as well.

This session will walk through the smartest way to:

  • Prioritize your accounts to focus sales on the juiciest opportunities;
  • Use intent data to find hot, in-market accounts; and
  • Engage with accounts at every stage of the journey.

Speakers

Jon Miller

Chief Marketing Officer

Demandbase

Kelly Lindenau Headshot

Kelly Lindenau

Senior Managing Editor

Demand Gen Report

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© 2023 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626