Marketers are outsmarting themselves with their demand generation strategies. It’s time to go back to basics to understand what to do with the leads you buy, and how to enable your inside sales team to reach buyers earlier and more effectively.
In this session, Chris Isham, Co-Founder and Chief Revenue Officer of BlueWhale Research, will share lessons learned from working with B2B marketers over thousands of demand generation campaigns.
You’ll learn the best ways to:
- Identify which leads are truly qualified to be sent to your inside sales team;
- Arm your inside sales representatives with the insights they need to turn leads into marketing-attributed appointments;
- Leverage scripting templates for more effective interactions with marketing leads; and
- Create a sustainable demand generation program designed for both sales and marketing goals.