“Insanity is doing the same thing over and over again and expecting different results.” (Rita Mae Brown, not Albert Einstein — who knew!).
That quote could have been written about running a traditional demand generation model in 2024: Given how much buying behaviors and marketing channels have changed, how can we accelerate away from the old MQL-centric playbook?
Analysts are increasingly talking about replacing MQLs with Marketing Qualified Accounts or Qualified Buying Groups — but what does this look like in practice? Throughout this webinar, we’ll explore the new techniques that are emerging to replace outdated models and realigning approaches around the modern buyer. Specific topics of discussion will include:
- How to switch from a lead based to account-based model, and why it matters;
- How to connect your digital outreach connect into your BDR/SDR activity;
- How to generate buyer insight and make it actionable for your sales team; and
- The tools and technology needed to make demand generation more effective.
