Campaign Optimization Series

Navigating The Path To Revenue Orchestration With Conversational Marketing

In today’s dynamic market landscape, both buyers and sellers are facing significant challenges that hinder the path to a seamless buying experience and effective revenue generation. Sellers are tangled in a web of administrative tasks, limiting their precious time with potential buyers, while buyers navigate through increasingly complex purchasing processes, expecting not just products, but value-driven buying experiences.

This webinar will tackle the pressing issues faced by sales and marketing professionals, underscored by what we’ve termed the “2080-hour problem,” where the limits of time impacts both buyers and sellers adversely, leading to a dysfunctional process acknowledged by over 55% of buyers.

Join us to discover how you can bridge the gap to revenue orchestration by harnessing the power of conversational marketing and elevate your team to meet the heightened expectations of today’s buyers. Key takeaways will include:

  • The role of conversational marketing in providing full lifecycle insight, enabling teams to create meaningful experiences throughout the customer journey;
  • Strategies for enhancing buyer-seller interactions through active listening, responsiveness and guidance;
  • How to leverage AI-powered best practices for delivering a differentiated buyer experience consistently; and
  • The importance of actionable insights over mere data accumulation for driving desired business outcomes.

Speakers

Ottavio Dattolo Headshot

Ottavio Dattolo

Drift, a Salesloft Company

Kelly Lindenau Headshot

Kelly Lindenau

Demand Gen Report

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Demand Gen Report is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

REGISTER NOW

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Sign up to access all sessions in this series!

Demand Gen Report is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

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