Do you feel like you’re on a never-ending content treadmill? Are you tired of constantly churning out assets only to cast them aside when they’ve served their purpose? If so, it’s time to break free from this cycle of wastefulness.
Join Act-On’s Matt Sailor, Sr. Content Marketing Manager, and Kelsey Yen, Demand Generation Manager, for a session on embracing the art of upcycling content. We’ll cover tips for reducing, reusing and recycling existing assets to amplify your marketing message and maximize engagement across every step of the buyer’s journey. We’ll discuss how to efficiently utilize the tech and people resources available to you to say goodbye to the endless grind and hello to a more sustainable approach.
In this session, you’ll:
- Discover innovative ways to upcycle content, ensuring it makes a big impact across various channels without breaking the bank;
- Get practical tips for stretching a single piece of content to resonate with diverse audiences, unlocking hidden value in every asset;
- Uncover how marketing automation can be your secret weapon for amplifying messaging and enhancing engagement, all while saving time and resources; and
- Walk away with actionable ideas for simplifying processes and liberating yourself from the content creation cycle, allowing you to focus on what truly matters — driving results.
