Channel Marketer Report
Demand Gen Report

Boost Partner Program Performance With Superior Channel Data Management

Summary

Boost Partner Program Performance With Superior Channel Data ManagementThe term “channel data management (CDM)” is usually associated with point-of-sale information. But to successfully manage partner ecosystems, channel leaders need substantially more data than just POS. It demands a 360-degree view of your channel partners and their relationships and interactions with you and your channel. Comprehensive sets of data can help channel leaders determine partner eligibility, measure performance and understand partners capabilities. During this webinar, attendees will learn more about the key component of a successful CDM strategy, including:

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