Channel Marketing Remix: How New Content Formats and Approaches Are Driving Partner and Buyer Engagement

  • August 28, 2019
  • 3:00 PM ET / 12:00 PM PT
  • ON-DEMAND

Summary

Partners play a critical role in driving localized engagement and demand. However, due to lack of time and resources, many marketers in these organizations still rely on old-school, push marketing tactics. This is a tale as old as time, however, channel leaders are struggling to give their partners what they need to succeed.

During this webinar, experts from Content4Demand will spotlight new rules and realities in content marketing, and how they impact the broader channel ecosystem. In addition, they’ll reveal how channel marketers can:

  • Develop a buyer-focused content strategy that includes a menu of customer and sales enablement content
  • Repurpose and reversion content for specific industries and target accounts
  • Embrace interactive content to create personalized buyer experiences at scale
  • Use new content engagement metrics to fuel future marketing campaigns and sales follow-up

Speaker

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Alicia Esposito

Content4Demand

brenda_caine

Brenda Caine

Content4Demand

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ATTEND & WIN PRIZES​

Live attendees will be entered to win one of these smart prizes:

  • $10 Starbucks gift cards
  • Free passes to #B2BMX

Be sure to attend all #ChannelWeek sessions live for your best chance to win!

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