Get Ahead Of The Mass Migration Of B2B Sales To Business Units With Partner-Based Marketing Programs

  • August 26, 2019
  • 12:00 PM ET / 9:00 AM PT
  • ON-DEMAND

Summary

To ensure that increasingly demanding business-unit buyers are being engaged by partners that truly understand their needs, channel leaders should apply significantly more discipline to their partner recruitment and selection practices.

During this session, attendees will discover how the transfer of purchasing authority to business-unit buyers is requiring new levels of specialization and sophistication from their partners.

It will review how channel leaders are implementing more customer-centric programs by redefining their channel ecosystems to include a diversity of nontraditional partners and alliances.

Speakers:

steve casey

Steven Casey

Forrester

jay mcbain

Jay McBain

Forrester

Andrew Gaffney

Andrew Gaffney

Demand Gen Report

ACCESS FULL EVENT

Sign up for the event and add all sessions to your agenda. As new sessions are added, we will notify you via email.

ATTEND & WIN PRIZES​

Live attendees will be entered to win one of these smart prizes:

  • $10 Starbucks gift cards
  • Free passes to #B2BMX

Be sure to attend all #ChannelWeek sessions live for your best chance to win!

© 2019. All Rights Reserved.