Channel Marketer Report
Demand Gen Report

Optimize Channel Engagement With Custom-Fit Partner Incentive Programs


Because B2B buyer expectations have changed and continue to evolve, differentiating your organization and gaining partner mindshare has become increasingly difficult. As a result, competitive suppliers must offer their partners an experience that’s personal, targeted and engaging.

Here’s why: It’s rare that all members of a supplier’s partner community employ the same business model or do business with the supplier in the same way. So, a “one-size-fits-all” approach cannot deliver the desired business results. Instead, a partner-forward experience should emphasize both ease of doing business and delivering real value to the partner community.And channel incentive programs must be designed to drive partners’ varying strategies for success to net greater engagement and improve performance.

Attend this session and discover how to align your channel incentive strategies to your partner segments and personas in the areas of partner score-carding, buyer and partner journey models, channel data management, personalization, gamification and program design.



Claudio Ayub​


Terry Moffat

Terry Moffatt

Channel Marketer Report​


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