The Key To Engagement: Creating Memorable Partner Experiences
- Video Replay
Summary
Most channel programs are boring. In a world where channel partners can choose to spend their time in so many ways, channel marketers must work hard to capture partners’ interest and inspire them to act. Creating fun and memorable partner experiences is easier than it seems.
In this session, you’ll learn about a framework that can be used to create interesting, engaging and memorable partner experiences again and again. You’ll be able to apply this framework to a variety of situations, including new product introductions, cross-sell and upsell campaigns and empty space on the calendar with no compelling events. If you’re being asked to do more with less and you’re looking for new ideas, this is the session for you.
We’ll cover key program components, such as:
- Partner enablement;
- Packaging sales and marketing materials;
- Developing a creative theme;
- Aligning spiffs and performance incentives; and
- And partner communication.
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