Redefining ‘In-Person’ — How A Digital-First Partner Marketing Strategy Boosts Channel Engagement

Channel marketers have long relied on in-person events and tactics to engage new and existing partners, as well as buyers. With a digital-first imperative, partner marketers must shift strategies to better engage audiences. This session will provide a framework for channel marketers to use when marketing to partners as well as marketing with partners.

You’ll leave this session with:

  • A framework to create a digital-first channel marketing strategy; 
  • Data to inform decisions about digital strategies and tactics; and
  • Insight into how to strategically make decisions about delivery mechanisms that drive human engagement. 

Featuring

Cheri Keith

Cheri Keith

Head of Strategy

ON24

Klaudia Tirico

Editor

Demand Gen Report

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