Charge Into 2021: 5 Steps Revenue Teams Can Take Now To Prep For Their Best Year Ever

This session provides an actionable roadmap for marketing teams to fine tune their go-to market approaches to maximize revenue impact for a strong start to Q1.

Some of the specific steps covered include:

  • How to leverage intent data and intelligence to target and reach the right audience;
  • Strategies to build effective segmented campaigns to distinct audiences, including by industry, company size and role;
  • How to reach and influence target accounts and buying committees with targeted advertising to build brand preference at key stages of the journey;
  • Models for integrated plays that use an orchestrated mix of chat, email, web and social to create engaging experiences; and
  • How to measure and track the results from different channels and apply the insights gathered into future motions.