Enterprise-Level ABM Gifting: How To Stand Out From The Digital Noise

Covid-19 and the corresponding growth of remote work have made the workplace even more digitized… and email even easier to ignore. Today’s customers are hungry for human connections, and marketers want to deliver. In fact, research from Sendoso shows that 90% of decision-makers agree that building a personal or human connection with their buyers and customers has become more important to closing sales since March 2020.

So how can you stand out from the digital noise in today’s digital-first world? During this session, experts from Sendoso will share proven, research-backed tips and tricks to develop meaningful relationships with prospects and customers through enterprise-level gifting.

Specifically, you will learn:

  • The challenges (and solutions!) of enterprise gifting;
  • The steps to take to go from experimenting with gifting to automating efforts;
  • How to leverage track sending across multiple departments to better demonstrate ROI;
  • How to make gifting a year-round initiative to celebrate recipients during the moments that matter most; and
  • How to use gifting throughout the customer lifecycle, with real-world examples of successful gifting programs!

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