When will events be back? In short, no one really knows.
As event uncertainty continues, the pressure is on. How can marketers continue to support business growth through demand generation — without one of our largest sources of leads and pipeline creation?
The show must go on, but not without a boost of collective creativity and tactical thinking.
Join this practical webinar session to learn how to introduce, test and supercharge your digital tactics. It’s time to make digital channels a predictable source of growth for your business. These efforts will not only improve your short-term responsiveness to whatever comes next, but in the long term will position marketing as a true value driver for your business.
During this session, Alice de Courcy, Head of Marketing at Cognism, Marjie Gould, Vice President of Demand Generation and Field Marketing at Unit4, and Karla Rivershaw, Head of Marketing at Turtl, will break down their strategies to test, scale and track digital marketing initiatives — from content marketing to creative approaches to virtual events.
You’ll take away:
Strategies that companies are using right now to boost pipeline amidst uncertainty;
The formula for testing new digital initiatives;
How to stand out in a crowded digital environment; and
What success looks like and how to measure it.