As a B2B marketer, are you still envisioning your target audience donning a suit and sitting behind a desk all day? In reality, the B2B audience is just like anyone else. They most likely have some kind of hybrid work environment, and they consume media at the same rate as the general public, streaming their favorite TV shows or spending hours scrolling TikTok (obviously never on company time).
Join Jon Zucker, Sr. Product Marketing Manager at MNTN, as he walks through a week in the life of a B2B prospect. He’ll share: