Demand Gen Report

Sizing Up Your Demand Gen Strategies For 2020 & Beyond

This webcast will share brand new research from Demand Gen Report’s Annual Demand Generation Benchmark Study. Preliminary results from the survey show marketers are continuing to focus more on quality over quantity and are employing new tools and tactics to reach the right stakeholders.

This webcast will highlight the latest data on trends in budgets, spending and priorities for supporting revenue goals in 2020. It will also share an in-depth analysis of this year’s research along with tips and best practices, such as:

  • The strategies seeing increased budget prioritization and investments — including ABM, content marketing, personalization, sales enablement and intent data insights;
  • The metrics marketing teams are measuring against in 2020, as more organizations move away from MQLs to track opportunities and revenue generated;
  • New benchmarks on the average annual revenue attributed to marketing-sourced leads;
  • The engagement tactics ranked as most effective in generating qualified leads in 2019, as well as those rated highest in converting and accelerate mid-funnel leads;
  • The most effective channels to drive early-stage engagement with key accounts and key stakeholders; and
  • New tools and tactics B2B marketers are planning to test/deploy in 2020, with retargeting, signal data and direct mail seeing significant spikes.

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