During this session, Sara and Mark from Drift will share how their customers are prioritizing conversations on their websites to ensure their top prospects have a seamless buying experience. They will share tips and best practices detailing how a conversational marketing mindset can better position B2B companies in the New Year to surprise and delight prospects and keep them engaged.
- How to have conversations with their buyers at each stage of their buying journey;
- How to evaluate and enhance their website’s conversion rate; and
- How to provide personalized customer experiences at scale through a conversational marketing approach.