A Blueprint for Content ROI: 3 Ways to Maximize the Value and Impact of Your Content Investments

  • November 6
  • On-Demand

Speakers:

Alicia Esposito

Alicia Esposito

Content4Demand
Tonya Vinas

Tonya Vinas

Content4Demand
Speaker

Overview

Content teams only have so much time and so many resources to engage their buyers and support key points around competitive differentiation. This is especially true as ROI becomes a more central metric for content success.

During this session, strategists from Content4Demand will spotlight tips and best practices to help marketing teams optimize the value of their existing content assets. The presentation will feature specific examples and advice around how marketers can:

  • Break down content into modular pieces for different channels and tactics;
  • Repurpose content for new formats;
  • Reversion content for different personas, industries and business types; and
  • BONUS: Customize content for key accounts.

Register now to learn how top brands are integrating these principles into their core content strategies, and the results they’ve seen.

Preview

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Overview

Content teams only have so much time and so many resources to engage their buyers and support key points around competitive differentiation. This is especially true as ROI becomes a more central metric for content success.

During this session, strategists from Content4Demand will spotlight tips and best practices to help marketing teams optimize the value of their existing content assets. The presentation will feature specific examples and advice around how marketers can:

  • Break down content into modular pieces for different channels and tactics;
  • Repurpose content for new formats;
  • Reversion content for different personas, industries and business types; and
  • BONUS: Customize content for key accounts.

Register now to learn how top brands are integrating these principles into their core content strategies, and the results they’ve seen.

Attend To Win Prizes

Live attendees will be entered to win one of these smart prizes:

  • Apple Airpods
  • Xbox One S
  • Withings Move Hybrid Smartwatch
  • Free passes to 2020 B2B Marketing Exchange in Scottsdale

Be sure to attend all #SPS19 sessions live for your best chance to win!

#SPS19 Prizes
Presented by
Demand Gen Report
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