Content teams only have so much time and so many resources to engage their buyers and support key points around competitive differentiation. This is especially true as ROI becomes a more central metric for content success.
During this session, strategists from Content4Demand will spotlight tips and best practices to help marketing teams optimize the value of their existing content assets. The presentation will feature specific examples and advice around how marketers can:
- Break down content into modular pieces for different channels and tactics;
- Repurpose content for new formats;
- Reversion content for different personas, industries and business types; and
- BONUS: Customize content for key accounts.
Register now to learn how top brands are integrating these principles into their core content strategies, and the results they’ve seen.